Tallahassee Diamond Center is a family-owned, independent jewelry store with very unique business ideas. The owner, Sean Everett, understands that selling an item of any kind is simple, as long as the price is right. The key to a successful sale is our BUYING method. We have eliminated all but one middle man -- the diamond cutter. The normal route of a diamond begins in the diamond mines owned by DeBeers, and then travels to the diamond cutters in either Antwerp or Israel. The large diamond wholesalers in New York City purchase from the cutters, and then the diamonds are finally sold to the jewelry stores for retail sale. TDC is able to buy directly from the cutter in Israel, which puts us in the same position as the NYC wholesale dealers. We work with small independent jewelry stores throughout the country wholesaling our diamonds, and our retail store sells under New York wholesale prices.